"I started this business at my kitchen table."
That's a perfectly good opening line for a founder's story. But if you're hiring a voice artist to read it, there's something worth checking first.
Who exactly is "I"?
Is the founder appearing on screen? Are we clearly quoting their words? Or are we asking a voice artist who's never met them to casually take credit for building the entire company?
As voice artists, we can make a story sound personal, sincere and emotional. But we also need to understand who we're supposed to be in that story.
A little context goes a long way.
If you're sending a script for recording, share the visual treatment or explain how the narration fits into the project.
It helps us deliver the right performance, rather than sounding like we've just appointed ourselves CEO.
